An attempt to turn the table and build a brand for myself for once.

And thus, India's first microbrand for minimalist wristwatches was born back in 2019.

Cause there's only so much perspective and satisfaction one can derive working for others.

Managing everything from the first sketch to manufacturing to marketing to customer service.

Wode taught me more about client-side reality than any boardroom ever could.

My happiest and proudest work to date.

Check it out at here