Before the Duster, India was a nation of hatchback and sedan drivers, living within the lines of the paved road. So for a generation of Indians, the Duster didn't just open roads, it opened a relationship with the outdoors.

This relaunch campaign is a tribute to that legacy - honoring the car that changed the rules of the game.

Through match-cuts between children's imaginative play with toy Dusters and real-world adventures, we tell the story of how one SUV awakened the inner child in an entire nation and gave us the freedom to play outside the lines.