Campaign 1 - Nerolac

Unknown to us all, Nerolac paints is there in every facet of our lives. From the cars we drive to the fridges we use. From the humble safety pin to the fancy walls. Here's a peek into the world of Nerolac with 2 films that we shot with Ranvir Singh.

Campaign 2 - BRU

Cricket can turn even the most ardent non-believers superstitious in the blink of an eye. Whether it’s a new addition to the audience, or someone changing their seating position, even a slight move can change your team’s luck. We decided to use this pattern finding behaviour to make BRU the ideal drinking companion for IPL matches. The ad featured a sweet story of a couple watching a game of cricket and enjoying a cup of BRU along with it. The coffee acts as a tool to bring the couple together, and the wife is no less than Sachin in the husband’s eyes by the end of it. In the world of IPL ads, that is littered with Bollywood and loud dances, the tvc came with a relatable insight served in a refreshing manner, much like our coffee.

Campaign 3 - Comfort

Comfort fabric conditioner, a rather unknown brand and product in the west & east market of India, wanted to promote its 14-day fragrance benefit through a challenge. But instead of challenging people the old way, we showed them how we converted even our most ardent critic.