Client:
IAAA + Saregama
Year:
2019
Overview
A pro-bono campaign centred around senior citizens for the IAAA Campaign for Good Awards 2019. The win went beyond the trophy. The script and print were produced and released in collaboration with Zee and Sa Re Ga Ma, giving the idea a real life outside the award show.
Problem
Gravitate Boy faced the challenge of creating an app that effectively connects users with shared interests and opportunities in an intuitive and engaging way. The existing platforms lacked personalization, leaving users overwhelmed by irrelevant content and disconnected from meaningful interactions.
Solution
To solve this, I designed a user-centric experience that prioritizes personalized content, easy navigation, and seamless interaction. The app leverages smart algorithms to recommend content based on user preferences, fostering genuine connections. A clean, modern interface ensures a smooth experience, while interactive features encourage users to engage and stay connected, solving the initial problem of relevance and usability.
