During the ICC World Cup, every quick commerce player was fighting a war of minutes. To break the clutter of '10-minute delivery' claims, we created a new verbal shorthand for speed: 'Delivery at Bumrah Speed.' 

By turning India’s fastest bowler, Jasprit Bumrah, into our benchmark, we redefined fast delivery as an attitude rather than just a timeline. 

The campaign featured films where Bumrah remains unimpressed by high-speed fighter jets and cyclones, proving that once you’ve experienced Zepto, speed gets a whole new meaning.