MDF often plays second fiddle to its sturdier counterpart, plywood. To overturn this bias, we redefined durability as 'Unshakeable Strength’. 

The film dramatizes this absolute trust through a family that calmly finds refuge under a Greenpanel table during a massive earthquake as a hyperbolic demonstration of reliability. 

The film went on to be featured on BestAdsOnTV and GoodAdsMatter, and won 5 Metals at Goafest 2025.