Reet Sawhney

Creative

Advertising Work Experience

SR. CREATIVE DIRECTOR

Saatchi & Saatchi | Oct 2022 - Present

I lead the copy and art teams on multiple agency accounts like Akasa, Audi, Renault, Zepto, Hero MotoCorp amongst others.

Conceptualised and scripted the Greenpanel - Unshakeable Strength film that went on to win 5 metals at Goafest'24.

CREATIVE CONTROLLER

Ogilvy | Oct 2018 - Sept 2022

Handled multiple FMCG accounts like Comfort, Hellmann's Mayonnaise, Sunlight & ITC Mangaldeep with a focus on both, regional & pan-India markets.

Led the TVC comms for Dove Sachet & BRU's IPL campaign.

Won the IAA Campaign for Good Award, 2019. The campaign entry was produced at a national level (TVC + Print) in association with Zee & SaReGaMa.

CREATIVE SUPERVISOR

FCB Ulka | Oct 2016 - Oct 2018

Learnt to handle high pressure environments with a focus on thought leadership. Worked on brands like Tata Motors, Amul, TATA AIA etc

Led & won pitches for Bisleri Fonzo & Amnesty India.

InBook Winner at the Kyoorius Young Blood Awards, 2018.

SR. COPYWRITER

Mccann Erickson | Feb 2015 - Oct 2016

Handled the GoAir account with a focus on digital, along with brands like Western Union, Reliance Life Insurance, Bombay Dyeing & ACC Cement.

Played a key role in the WU Diwali campaign that went on to win a gold at Effies APAC.

COPYWRITER

Lowe Lintas | Aug 2012 - Feb 2015

Began my copywriting journey with some of India's largest brands- Fair & Lovely, TRESemme, Axe, Liva & Hindustan Times.

LLAP: Selected as a part of 24 individuals out of 3000 from across the country for the Lowe Lintas Apprenticeship Program.

Awards & Achievements

Goafest | 2024

Won 5 metals for Greenpanel - Unshakeable Strength film

IAA Campaign for Good Award | 2019

Campaign produced at a national level (TVC + Print) in association with Zee & SaReGaMa

Kyoorius Young Blood Awards | 2018

InBook Winner

Effies APAC | 2016

Gold for Western Union Diwali campaign

About Me

Advertising professional with 12+ years of honing imposter syndrome. Usually found scrolling through Swiggy, and sometimes found on teams calls after an adequate dose of caffeine.

Skilled in implementing AI tools like Claude, GPT, Midjourney, and Suno for creative workflows. I regularly use AI to streamline creative processes, analyze market trends, and develop data-driven marketing strategies.

Professional Ventures

FOUNDER

WODE | 2019 - present

Co-founded India's first micro-label for minimalist watches, providing a deep dive into digital marketing and e-commerce. Successfully established presence across major platforms including Amazon, TataCliq Indiluxe, Shoppers Stop, and CRED through strategic brand positioning and premium quality offerings.

Developed a distinctive brand identity centered on minimalist design aesthetics, building a loyal customer base through targeted social media marketing and influencer collaborations. Oversee end-to-end operations from product design to customer service in this entrepreneurial venture.

FOUNDER

Absurdia Studio | 2020 - 2022

Co-founded a boutique digital marketing agency with clients like Godrej Consumer Private Limited, RSPL, and others.

Provide strategic digital marketing solutions and creative services to help brands establish and enhance their online presence.

JOINT SECRETARY

Rotaract Club, Chandigarh | 2009 - 12

Received the Exceptional Contribution Award for outstanding service and leadership.

Led the marketing team for the Heartline Concert- a city level concert with Harbhajan Mann raising funds for over 5 open heart surgeries.

Education

BACHELOR OF COMMERCE (Hons)

GGDSD College, Panjab University | 2009 - 2012

EVENT MANAGEMENT (Diploma)

GGDSD College, Panjab University | 2009 - 2011

Contact

P: +91 9833209360

E: [email protected]