Reet Sawhney

I lead the copy and art teams on multiple agency accounts like Akasa, Audi, Renault, Zepto, Hero MotoCorp amongst others.

Conceptualised and scripted the Greenpanel - Unshakeable Strength film that went on to win 5 metals at Goafest'24.

Handled multiple FMCG accounts like Comfort, Hellmann's Mayonnaise, Sunlight & ITC Mangaldeep with a focus on both, regional & pan-India markets.

Led the TVC comms for Dove Sachet & BRU's IPL campaign.

Won the IAA Campaign for Good Award, 2019. The campaign entry was produced at a national level (TVC + Print) in association with Zee & SaReGaMa.

Learnt to handle high pressure environments with a focus on thought leadership. Worked on brands like Tata Motors, Amul, TATA AIA etc

Led & won pitches for Bisleri Fonzo & Amnesty India.

InBook Winner at the Kyoorius Young Blood Awards, 2018.

Handled the GoAir account with a focus on digital, along with brands like Western Union, Reliance Life Insurance, Bombay Dyeing & ACC Cement.

Played a key role in the WU Diwali campaign that went on to win a gold at Effies APAC.

Began my copywriting journey with some of India's largest brands- Fair & Lovely, TRESemme, Axe, Liva & Hindustan Times.

LLAP: Selected as a part of 24 individuals out of 3000 from across the country for the Lowe Lintas Apprenticeship Program.

Won 5 metals for Greenpanel - Unshakeable Strength film

Campaign produced at a national level (TVC + Print) in association with Zee & SaReGaMa

InBook Winner

Gold for Western Union Diwali campaign

Advertising professional and entrepreneur with 13+ years of leading creative work for global fortune 500 brands & high growth startups. Making sure the insight is cultural, the copy is human, the work is aesthetic and the team is still sane.

As comfortable navigating the chaos of big SUV relaunches like the Renault Duster as I am building an identity for India's youngest airline, Akasa, from scratch. Equally uncomfortable with stagnancy.

AI Tools: Currently using Claude to work faster, Midjourney to prototype better, Suno & ElevenLabs to polish it all, and possibly the next shiny thing while you're still reading this.

Beyond the ad world, I co-founded WODE, India's first micro-label for minimalist timepieces. What started as a Bauhaus-inspired design exercise turned into a 400% quarterly growth curve across India's biggest ecomm platforms like Amazon, Shopper's Stop TataCliq Indiluxe and CRED.

Managing everything from the first sketch to manufacturing to marketing to customer service taught me more about client-side reality than any boardroom ever could. My happiest and proudest work to date.

Co-founded a boutique digital agency, delivering strategy and creative solutions for the likes of Godrej Consumer Private Limited, RSPL and others. We specialized in taking legacy brands and making them digitally relevant.

P: +91 9833209360

E: [email protected]